Be The Best

I was very proud to be associated with this multi award-winning campaign at Saatchis.

For me, it’s still the benchmark of a properly integrated concept with every execution from TV to a graduate recruitment mailer springing from the basic idea of ‘Challenge’

My creative group was given the job of developing the regional press campaign that would evolve from the main TV and print work.

We did upwards of 20 different executions which ran in local and regional press doing a lot of the heavy lifting needed to drive potential recruits to their local recruiting office.

The campaign was entered for the Roses Awards – the only show it was eligible to enter.

It won Best UK Regional Press Campaign.

And ‘Map Reference’ won Press Gold for Best Advertisement.