Britain's Cleaner
This is the launch commercial beautifully shot all around the country by Patricia Murphy.
The lovely print and outdoor was photographed by Jenny Van Somers.
‘Sink’ & ’Tap’ were both finalists at the Campaign Poster awards and the Clios in 2007
This is one of my favourites. A really big idea for Flash which I wrote with Mike Sands at Grey.
It was cruelly cut short in its prime when P&G realigned the business into Leo Burnett (no agency really wants to run anyone else’s campaign do they).
The basic premise is very simple and exemplified in the line ‘Britain’s Cleaner’ – one of those lines where the apostrophe takes on even more importance than usual.
We devised scores of 360 ideas involving everything from doormats to street-cleaning, dirt reactive posters to sponsored monument restoring.