FADEd
This is what being a CD is all about I reckon.
Making things happen, that otherwise wouldn’t.
There was no brief for this campaign. No client requirement at all. In fact it started as a spec ad from Sarah Sturgess and Lena Ohlsen.
And I thought it was lovely. Completely on equity for our cold water wash initiative.
Cue a series of meetings with the client – persuading, cajolling, reasoning, bribing, until they relent.
Result? A beautiful press and outdoor campaign for washing at low temperatures that makes everyone feel warm inside.
Not to mention picking up a Creative Circle Best Magazine Campaign Silver in 2009, Cannes Lions Outdoor Finalist 2008, Epica Silver 2008 and a Campaign Big Awards Outdoor Finalist 2008.
