Taste The World

One of the ongoing issues for FMCG brands is how to do product news and offers in an interesting and consistent way.

Mike Sands and I arrived at our ‘Taste the World’ idea partly as a result of the new flavour variants that Pringles kept developing and partly as a result of wanting to travel to overseas shoots in exotic locations.

These commercials were kindly directed by Marek Losey in Bangkok, Transylvania and on the set of ‘Cold Mountain’ in Bucharest.