The Protection Test
This was the first thing I wrote for Kaspersky Lab at Media Therapy. An interactive viral, it was designed to demonstrate in real time how easy it is to give away valuable data online.
It was pretty successful too with over half a million views in under a week.
And picked up a bronze for Script at the Evcom Awards.
It also turned into a bit of a pitch-winner as a couple of months later they gave us the global business from McCann’s in 120 markets.
Have a go yourself, it only takes a minute to make its point, you’ll need a calculator though.
(It’s a couple of years out of date now but you get the idea)
